Business cards for Nicole Sterling with a blue and yellow flower logo, contact information, and a QR code placed on a grey surface.

This project is a complete personal brand I developed from the ground up, focused on creating a fun, easily identifiable logo and a strong visual identity. The goal is to build a recognizable mark that feels cohesive, versatile, and authentic to the brand’s personality. The final deliverables include a fully designed logo and a comprehensive branding guide to support future use and growth. This is for a personal brand.

Personal branding that establishes a connection

It starts with an spark to create

Tools Used:

  • Adobe Illustrator – for creating the logo and vector assets

  • Adobe Photoshop – for mockups and photo-based applications

  • Adobe InDesign – for layout and design of the branding guide

Client
Nicole

Year
2025

A stylized flower with dark blue petals, a yellow ring surrounding an orange center, on a white background.

What does the symbol mean

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Six logo designs for Nicole Sterling, each with a flower icon featuring a white petal shape with a yellow center and an orange dot inside, in different colors: white with black text, blue with dark blue text, dark blue with white text, purple with black text, peach with black text, and green with black text.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

A woman wearing a white T-shirt and a floral-patterned apron with a name tag that reads 'Nicole Sterling'.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Three different line art pattern designs in a row. The first has floral motifs with blue flowers and green leaves on a white background, the second features a geometric mosaic of blue shapes, and the third depicts a stylized map with curving lines in shades of blue, yellow, and orange.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Marinescape Price tag

    Frames

  • Instagram

    Social media

  • White mug with a marine-themed logo, including a stylized fish and water waves, with the text 'Marinescape Est. 1999'.

    Stickers

  • A branding guidebook titled 'Mariescape' for the year 2025, featuring a white cover with black and teal accents, a teal spine, and a minimalist illustration of a bird and clouds.

    Pins