Design system

This project involved creating a cohesive design system and immersive brand experience for Imperfect Picks, a produce subscription service that rescues imperfect fruits and vegetables. The concept emphasizes sustainability and usability, featuring 100% biodegradable packaging with custom tape and sturdy, reusable envelopes to protect the contents.

A colour-coded recipe card system (red for soups, blue for sides, etc.) allows for easy navigation, while an included access code connects to a companion website where customers can view and save weekly recipes. The project highlights cohesive branding across physical, digital touchpoints and was developed using Adobe Illustrator, Photoshop, and InDesign.