Trifold brochure

This project involved designing a double-sided tri-fold promotional flyer for Loft & Vine Florist, intended for in-store distribution. A modular grid system organizes content across six panels, creating clear hierarchy and a smooth reading flow as the piece is folded and unfolded. Careful font pairing and typographic hierarchy emphasize key information, while varied type weights support clarity and consistency. A soft, nature-inspired colour palette reinforces the brand’s organic identity, and photography is integrated with typography to create balanced layouts, including imagery that spans multiple panels. The final design was created in Adobe InDesign and produced as a full-bleed, print-ready tri-fold brochure.