Ad Campaign

This project involved designing a cohesive multi-platform advertising campaign for the LEGO Minecraft Dungeon set, targeting children, teens, and adults ages 8–35. The campaign focused on capturing the adventurous, pixel-inspired world of Minecraft while staying true to LEGO’s bold and playful brand. Deliverables included two web banners, a Facebook timeline with custom profile and cover graphics, two half-page print ads for different publications, and a large-format bus sign. Strong typography, clear hierarchy, and game-inspired visuals were used to adapt the concept across digital and print formats. The project was created using Adobe Illustrator and Adobe InDesign, with careful attention to colour modes, resolution, and export requirements to ensure all assets were web- and print-ready.